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FOCUS ON THE GOAL - A FRAMEWORK FOR DELIVERING ON NEW PRODUCT DEVELOPMENT EFFORTS

Many companies understand their new product development projects as the important groundwork necessary for their future growth and profitability. Those companies involved with industrial manufacturing often find that these projects are highly complex and take a significant amount of time, with the consequence that bets are placed on high risk-low reward products. It is small wonder then that a recent Boston Consulting Group Survey of over 2700 senior management executives revealed executives are taking a closer look at what they are spending on new product development and a majority of them are unhappy with the status quo. Many are revisiting their new product development efforts and evaluating how this money is being spent...

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